Kreadiv
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Beauty Education

The W. Sumpter Institute

A St. Louis beauty school needed an admissions experience that felt like a real institution — programs, outcomes, and an application that starts in minutes.

WebsiteBrand & DesignDigital Experience
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The W. Sumpter Institute project cover

Challenge

Prospective students could not easily compare cosmetology, barbering, esthetics, and nail technology programs, and applying meant a phone call or a campus visit.

Solution

Kreadiv designed an admissions-led site: program pages per discipline, instructor training and enrollment paths, outcome proof points, and a short online application funnel with cohort-based calls to action.

Outcome

Applications now start online, program information is self-serve, and the school presents its 15:1 student-teacher ratio and 95% placement rate front and center.

The W. Sumpter Institute project screenshot

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