About
Building technology for businesses.
VBA exists because business owners were being asked to assemble their brand, their website, their operations, and their growth from unrelated parts. We build the parts, and we build them to work together.
Our foundation
What we're here to do.
Purpose
Turn ambition into something real.
Mission
Build what businesses need to move forward.
Vision
Great technology shouldn't be reserved for big businesses.
Framework
Build. Run. Grow.
Build. Run. Grow. is how VBA organizes the ways we help businesses.
Build
Create and strengthen what customers experience.
Kreadiv
Run
Power and simplify the systems behind the business.
Venovax
Grow
Provide resources, tools, and guidance that help businesses keep moving forward.
Core
Why VBA
The problem we kept running into.
A business owner hires one company for a logo, another to build a website, buys a CRM subscription, patches together a booking tool, and then spends more time managing the stack than the business.
Venture Beyond Aspirations is structured around three pillars so that the work connects. Kreadiv builds the brand and digital presence. Venovax runs the operating side — customers, pipeline, workforce, scheduling, education, and the client portal. Core exists to make owners better decision-makers along the way.
We own the technology behind each pillar, which means the handoffs between them are ours to design rather than someone else's integration to hope for.
Structure
Three pillars, one direction.
Build
Kreadiv
Web, design, and digital experiences for the customer-facing side of your business.
Run
Venovax
Technology for managing customers, teams, and business operations.
Grow
Core
Tools, resources, education, and guidance for making your next move.
The leadership behind the platform
Built from experience, not theory.
Jaee Blue
Founder & CEO
“The best software doesn't replace people. It removes the friction that keeps them from building something great.”
Entrepreneurship
Firsthand experience building businesses, developing ideas, and navigating the realities of turning something of your own into a sustainable operation — across music business, creative industries, and founder development before launching VBA in 2023.
Marketing & growth
Experience helping businesses strengthen their visibility, branding, customer engagement, and growth strategy, including work as a television advertising account executive.
Technology & systems
Background in IT operations, technical environments, workflows, systems thinking, and automation — shaping how VBA builds practical solutions for growing businesses.
Leadership & development
Experience in entrepreneurship development, organizational leadership, and the Air Force Reserve, with an emphasis on structure, accountability, and continuous growth.
Britni Peebles
Co-Founder & COO
“My responsibility is to help turn the vision into something our team can consistently execute, creating structure, improving communication, removing unnecessary obstacles, and making sure people have what they need to succeed.”
Operations & execution
Experience turning ideas into organized processes, coordinating people, and building the structure needed to move work from planning into consistent execution.
People & support
A people-first background built around communication, problem-solving, and helping others navigate complex situations with greater clarity and confidence.
Structure & accountability
Experience strengthening internal communication, clarifying responsibilities, supporting onboarding, and creating follow-through as teams and organizations grow.
Business growth & development
Continued development in entrepreneurship, business planning, funding readiness, and sustainable growth, including participation in UMSL's Entrepreneurship and Innovation Center EOC program.
Our history
The VBA evolution.
Aug 2026 →
August 2026
BUILD. RUN. GROW.
The framework VBA gradually grew into.
- BUILD — turn the idea into something real: Kreadiv, websites, branding, systems, implementation.
- RUN — the technology to operate: Venovax, Workforce, Voice, Education, operational infrastructure.
- GROW — become stronger after launch: education, automation, CRM, marketing, and the broader VBA ecosystem.
- Purpose unchanged since day one: turn ambition into something real.
The thread through every era
It was always about execution.
2023
We'll teach you how to build it.
2024–25
We'll help you build it.
2025–26
We'll build it with you.
2026+
We'll build the technology that helps you run and grow it.
How we operate
The values we hold ourselves to.
Integrity
Do it right.
We build trust through honesty, accountability, and consistency.
Execute
See it through.
We take ownership, produce results, solve problems, and finish what we start.
Alongside
Succeed together.
We support one another, communicate openly, and work alongside our customers, partners, and teammates toward shared success.
The team
Meet the people behind VBA.
Each person on this team contributes directly to building, maintaining, or expanding the VBA ecosystem.
Andrew Kostial
Finance Director
Financial infrastructure & operations
Katherine Owenby
HR Director
People systems & team development
Caleb Stempel
IT Director
Technical infrastructure & platform reliability
Our motto
Dream Bold. Launch Smart. Grow Strong.