Building In Public Makes Better Products.
It would be easier to build a product behind closed doors and unveil it once it's finished.
It wouldn't be better. The best decisions come from real conversations with the entrepreneurs actually living the problems we're trying to solve.
"Listening to entrepreneurs shapes everything we create."
What We Learn From Building in Public
Sharing progress openly means hearing feedback earlier, catching blind spots faster, and building features people actually need instead of features that simply seemed like good ideas in isolation.
An Invitation, Not Just an Announcement
Building in public is an invitation for entrepreneurs to shape what comes next, not just consume it once it's released.
Follow along as we build what's next.
💡 Business Tip
If you've used Venovax or any VBA product, take a moment to share one piece of feedback this week. It genuinely shapes what gets built next.
✅ Key Takeaways
Building in public surfaces feedback earlier than building in isolation.
Real conversations with entrepreneurs reveal blind spots developers might miss.
Open development invites the community to help shape the product.
Listening closely leads to features people actually need, not just want.
Transparency in the building process builds trust with the people it serves.
Follow the Build
VBA Vision is where the story behind VBA lives. Follow along as we build the tools, partnerships, and community that small businesses deserve.
About the Series
VBA Vision is a weekly editorial series where we share the story behind what we're building, what we're learning, and why small businesses deserve better tools, stronger communities, and more support.
Each Friday, we pull back the curtain on the decisions, lessons, and people shaping VBA's ecosystem.
The Weekly Build
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